Platform analysis
We review and discuss the platforms that their current customer is currently using, such as Google Ads and Microsoft Ads, Facebook, Instagram, LinkedIn, among other platforms. Then we may discover new platforms to give untapped opportunities.
Account insights
We examine all types of campaign runs by your client-search, display, remarketing, or shopping-and present valued insights into optimization, targeting, and bidding strategies optimizing ROI. Our team further examines campaign performance for optimal improvements, audience refinement towards the target, and strategic adjustment of bids to reap maximum results. This is the process of making sure that your clients’ advertisements reach the right people at the right time, increases engagement, and conversion in order to do everything that goes into keeping your agencies strong and consistent returns for every campaign.
Creative Optimization
We review your client’s ad copy and creative assets, providing recommendations for improvements to boost click-through and conversion rates. Additionally, we assess any current offers, comparing them to industry benchmarks to identify areas for enhancement and optimization. Our team ensures that the messaging resonates with the target audience while aligning with best practices for maximum performance. By refining these elements, we help your clients achieve higher engagement, better ad performance, and ultimately, a stronger return on investment.
Budget Allocation
Conversion tracking is an important process that directly affects the success of PPC campaigns. We establish reliable goal and conversion tracking frameworks for your clients based on their specific needs. This is done through handling more call records, form submissions, click-to-call, sale, and even store visits thus giving a holistic view of campaign performance. By tracking these metrics to the minutest detail, every dollar spent is helping your clients make more money as we adjust campaigns as they happen for the best results.
Reporting & Analytics
We review your client’s current reporting practices and suggest how analytics can be made more actionable for better decision-making. In addition, we assist in increasing your knowledge of key performance indicators and work to show how these can drive business success. We ensure through our methodology that it helps you to see the right metrics and interpret this into actionable insights to inform strategy. With clearer reporting and a deeper understanding of KPIs, your clients will be better positioned to make more informed decisions and optimize their marketing efforts for the maximum benefit.
